Cadence specialises in providing software and services for the design and manufacture of electronic integrated circuits.    

"An excellent insight into territory review and forecasting"               "Very evenly paced and enjoyable"    "The course is great"                  "Very good and instructive"

“Academy helped us to radically reform the key objectives and accountabilities of our global account managers. This has been an outstanding success”                Paul Townson, Strategy Director, Cadence

In 2000 the company made plans for setting up global account teams based in Europe - the first time global responsibility had been established outside the US. 

Forecasting significant growth in revenues from the three designated accounts, early results were disappointing; broader relationships with the accounts had not been created, and the account teams were failing to consolidate their global activities.

With Academy’s help the board of directors created a new strategy for the group, and as a result radically reformed their key objectives and the accountabilities of their global account managers. After a series of strategy workshops and training sessions, initiatives were put in place to resolve internal issues, a major breakthrough was achieved with their German-based customer, and global initiatives were established at two others. Revenues came on target within six months, and the US parent company – so impressed with success of the initiative - adopted the planning process to support their own global teams.